Backend Glow-Up · Proposal
A 90-day Backend Glow-Up designed to create visibility, accountability, and consistency behind every event.
Prepared exclusively for Jahlil McAllisterCreated June 2026
Jahlil, thank you again for such an honest conversation.
What stood out most is that J. McAllister Events already delivers a beautiful, high-touch, custom client experience. The issue is not the quality of the work.
The issue is that too much of the backend still depends on you remembering, reminding, checking, correcting, and carrying the details.
You shared that tasks often live in your head, your team needs daily direction to know what happens next, SOPs exist but are not always followed, and clients sometimes ask “what’s next?” because the process is not visible enough. You also shared that stepping away is difficult because the business still depends on you watching the moving pieces.
The goal of this build is not to make J. McAllister Events less personal.
The goal is to create a backend that protects the personal, luxury experience your clients already receive.
Right now, each event has unique details, timelines, vendors, client preferences, payments, team responsibilities, and follow-ups. Without one central source of truth, those details depend too heavily on memory and manual oversight.
This Backend Glow-Up is designed to move the business from:
From
“Jahlil has to know and remind everyone.”
To
“The system shows the team what needs to happen next.”
A custom backend designed specifically around how J. McAllister Events operates. This build will create one centralized place for:
We will map the current JMC client journey from inquiry through post-event follow-up, including consultation, preliminary numbers, contract and retainer, concept deck, mood board, proposal, renders, event week, event day, and post-event closeout.
A central dashboard that shows:
Each event will have a dedicated workspace for:
Custom views for Jahlil, Becky, Raven, and future team members so each person can clearly see what they own, what is due, what is overdue, and what needs to be escalated.
This is designed to reduce the need for constant daily check-ins and verbal reminders.
The backend will also include three support layers designed to reduce manual oversight.
Flags overdue items, missing information, slipped follow-ups, events sitting too long in one stage, and post-event opportunities that have not been triggered.
Surfaces what needs attention across events, payments, deadlines, and team responsibilities.
Supports repeat client questions and next-step visibility where appropriate, with clear escalation back to the team when a human response is needed.
Creation of branded client communication templates using J. McAllister Events’ existing brand direction, colors, voice, and visual style. This may include:
A streamlined manual-add process for long-term or returning clients who may bypass traditional forms, while still ensuring their event is tracked inside the backend.
A structured closeout process so the relationship does not simply end after event day. This includes:
Training and walkthroughs so the team understands how to use the backend, follow the process, and maintain the system after launch.
Review current operations, document workflows, confirm roles, and map the backend structure.
Build the dashboard, event workspaces, team views, event stages, task structure, and visibility system.
Create client communication templates, reminders, notifications, and workflow automations.
Test the system with sample events, refine the workflow, and train the team.
Final walkthrough, optimization, and transition into active use.
This is not a generic template, a simple Dubsado clean-up, or a set of disconnected automations.
This is a custom backend operating system designed around how J. McAllister Events actually runs.
This does not include:
To help bring the vision to life, I created a clickable prototype that demonstrates how the backend could function.
The prototype shows how visibility, accountability, communication, and event management can come together inside the J. McAllister Events Backend.
View the prototypejmc-backend-demo.softgirlops.com
Upon completion, the Backend Glow-Up is designed to help J. McAllister Events create:
The team can see what needs to happen without needing constant verbal direction from Jahlil.
Becky, Raven, and future team members can see what they own, what is due, what is overdue, and what needs to be escalated.
Jahlil can quickly see where every active event stands, what is waiting, what is urgent, and what may slip.
Clients receive clearer next steps, updates, expectations, and post-event follow-up.
Testimonials, gallery delivery, referral asks, and future opportunities are no longer left to memory.
The business becomes less dependent on Jahlil being the memory, manager, and emergency backup for every moving piece.
$9,000
Backend Glow-Up for J. McAllister Events
Project start date is reserved upon signed agreement and initial payment.
Thank you for the opportunity to learn more about J. McAllister Events. I’m excited about the possibility of helping you create a backend that supports the level of excellence your clients already experience.